This Privacy Policy describes how Amaria (the “Site” or “we”) collects, uses and discloses your personal information when you visit or make a purchase on the Site. 

Collecting personal information

When you visit the Website, we collect certain information about your device, your interaction with the Website and information necessary to process your purchases. We may also collect additional information when you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information listed below) as “personal information.” For more information about what personal information we collect and why, please see the list below.

Device information

• Examples of personal information collected:  web browser version, IP address, time zone, cookie information, what websites or products you view, search terms and how you interact with the website. 
• Purpose of collection:  to load the website accurately for you and to carry out analyzes of website usage in order to optimize our website. 
• Collection Source:  Collected automatically when you access our website using cookies, log files, web beacons, tags or pixels. 
• Disclosure for business purposes:  Disclosure to our processor Shopify. 

Ordering Information

• Examples of personal information collected:  name, billing address, shipping address, payment information (including credit card numbers), email address and telephone number. 
• Purpose of collection:  To provide you with products or services to fulfill our contract, to process your payment information, to arrange shipping, to provide invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud, and where this relates to the Matches preferences you have shared with us to provide you with information or advertising about our products or services. 
• Collection source:  collected by you. 
• Disclosure for business purposes:  Disclosure to our processor Shopify 

Customer support information

• Purpose of collection:  Providing customer support. 
• Collection source:  collected by you. 

Minors

The Site is not intended for persons under the age of . We do not intentionally collect personal information from children. If you are the parent or guardian and believe that your child has provided us with personal information, please contact us at the address below to request deletion.

Disclosure of Personal Information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to operate our online shop. You can read more information about how Shopify uses your personal information here:  https://www.shopify.com/legal/privacy  . 
• We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For example:

• We use Google Analytics to understand how our customers use the website. You can read more information about how Google uses your personal data here:  https://policies.google.com/privacy?hl=en  . You can also opt out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout  .  
• We share information about your use of the site, your purchases and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases using cookies or other similar technologies (to which you may consent, depending on your location).

For more information about how targeted advertising works, please visit the Network Advertising Initiative (“NAI”) educational page at  http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work  . 

Use of personal data

We use your personal information to provide you with our services. This includes offering products for sale, processing payments, shipping and fulfilling your order, and notifying you of new products, services and offers.

Legal basis

In accordance with the General Data Protection Regulation (“GDPR”), if you are located in the European Economic Area (“EEA”), we process your personal data on the following legal bases:

• your consent;
• The performance of the contract between you and the Website;
• comply with our legal obligations;
• To protect your vital interests;
• To carry out a task that is in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Website, we will retain your personal information for our records unless you ask us to delete this information. For more information about your right to deletion, see the “Your Rights” section below.

Automatic decision making

If you are based in the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) if that decision-making has legal effects on you or otherwise significantly affects you.

We perform fully automated decision-making that has legal or other significant implications using customer data.

Our data processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant impact on you.

Services that include elements of automated decision making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist will remain in effect for a few hours.
• Temporary blacklist of credit cards associated with blocked IP addresses. This blacklist will remain in place for a small number of days.

GDPR

If you are a resident of the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service and to request that your personal information be corrected, updated or deleted. If you would like to exercise these rights, please contact us using the contact information below  .

Your personal data will initially be processed in Ireland and then transferred for storage and further processing outside Europe, including to Canada and the United States. For more information on how data transfers comply with GDPR, see Shopify's GDPR white paper:  https://help.shopify.com/en/manual/your-account/privacy/GDPR  . 

CCPA

If you are a California resident, you have the right to access the personal information we maintain about you (also known as the “right to know”), to transfer it to a new service, and to request correction of your personal information, updated or deleted. If you would like to exercise these rights, please contact us using the contact information below.

If you would like to designate an authorized agent to make these requests on your behalf, please contact us at the address provided below.

Don't track

Please note that we do not change our data collection and use practices when we detect such a signal from your browser, as there is no consistent industry understanding of how to respond to Do Not Track signals.

Changes

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons.

Contact

For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us.